Small retail · Catalog & storefront

Belle & Bows

A boutique retail brand that needed its catalog online and manageable by non-technical staff.

The challenge

Inventory lived in the founder's head and in photos. Every product change required someone technical.

The real deliverable was not a website. It was a catalog model simple enough for the owner to run.

A storefront with a structured product catalog, media handling, and an owner-facing editing experience.

Typed data model in Postgres, image optimization at upload, and role-scoped editing so staff can publish safely.

RootedAI built on the client's behalf, then handed over with training.

Product updates that used to require a developer are now handled in minutes by the owner.

The team runs the catalog independently; RootedAI is only involved for new capability.