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    Consumer brand · Commerce & content

    19th Hole Bourbon

    A growing bourbon brand that needed a credible digital presence and a way to take payment without a heavyweight platform.

    The challenge

    Brand momentum was ahead of the digital footprint. Anything built had to look premium and stay cheap to run between releases.

    The insight

    The brand did not need a commerce platform. It needed a fast, well-designed site with payment where payment mattered.

    What we built

    A performance-first marketing site with hosted checkout and a content structure the team can update between releases.

    Engineering approach

    Static-first rendering for fast loads, hosted payment sessions rather than a self-managed cart, and image pipelines tuned for mobile.

    How we worked together

    Design direction developed with the founders; RootedAI built and shipped on their behalf.

    What changed

    A launch-ready storefront and brand site with no ongoing platform overhead.

    What lasts

    Content and pricing changes are handled by the team without a developer in the loop.

    Similar problem?

    Tell us what the work looks like today and we will tell you honestly whether AI is the right answer for it.

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